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Digital and Marketing Analyst at OnePort 365

  • Advertising/ Social Media/ Marketing/ PR
  • Lagos
  • Candidates should possess a Bachelor's degree with 5 years work experience.

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OnePort 365 is a holistic freight forwarding platform built to empower African businesses with access to supply chain profitability, accountability, and reliability; leveraging technology.

We are recruiting to fill the position of:

Job Title: Digital and Marketing Analyst

Location: Lagos

job field: Advertising/ Social Media/ Marketing/ PR

Overall Department Responsibilities

  • Perform market analysis and research on the latest trends.
  • Design and present new campaign ideas.
  • Suggest out of the box ideas for our marketing campaigns.
  • Setup, update and monitor the approved calendar of initiative
  • Support all Brand and Public Relations Initiatives
  • Support all Business Development Initiatives
  • Support all Data and Analytics efforts
  • Support all Marketing and Digital Initiatives.  This is the pillar of the department he/she will be expected to take full ownership of after a period of 3 – 4 months after resumption.

Administrative Responsibilities:

  • Assist in writing and editing marketing literature, ensuring valid, current and accurate content
  • Assist corporate communications in writing and distributing press releases and producing media kits where required
  • Provide assistance in organisation and coordination of all events
  • Raise payment requisitions and track expenses of the department
  • Attend meetings alongside Head of Department
  • Assist all members of the marketing team in relevant paperwork
  • Liaising with media, printers and publishers as required and managing production and procurement of marketing materials
  • Confer with legal staff on contracts as needed
  • Monitor and report on the effectiveness of all marketing communications activities by collecting all quantitative and qualitative data from marketing campaigns
  • Maintain and update the website information to ensure accuracy

Functions:

  • Implement strategic digital marketing programs and campaigns to support business and brand objectives
  • Administer and manage in-house omni-channel digital marketing and marketing automation/personalization capabilities by collaborating with product, brand, IT and agencies
  • Update analytics and reporting dashboards to support the understanding and management of digital marketing performances.
  • Collaborate with the digital product team to manage digital touch points, including multiple online websites, landing pages, video, email and mobile.
  • Implement strategies to attract more visitors, increase engagement, build conversions and develop organic awareness.
  • Upkeep of OnePort 365’s homepage and other social media pages;
  • Implement digital marketing initiatives, including scheduling and publication
  • Partner with other teams to ensure brand consistency in the online space.
  • Working with in-house graphic designers to produce materials of visual impact and within brand guidelines
  • Stay up to date with digital technologies and marketing innovation developments
  • Monitor website performance
  • Research and evaluate competitor marketing and digital content.
  • Create mock-ups, email campaigns, and social media content.
  • Measure, analyze and report on digital marketing performance through
  • KPIs, demonstrate ROIs on each channel, provide actionable insights based on analytics, and make recommendations for modification to increase ROI.

Qualification

  • Candidates should possess a Bachelor’s degree with 5 years work experience.

Application Closing Date
20th September, 2020.

Method of Application
Interested and qualified candidates should send their CV topeople@oneport365.com using the “Job Title” as the subject of the email